CONTENTS
STEP ONE Understand the Technology and Identify Business Benefits
STEP TWO Identify Sales, Brand, and Organizational Value
STEP THREE Choose the Right Technology
STEP FOUR Tie Social Networking to Key Business Drivers
STEP FIVE Get the Organization Engaged and Connected
STEP SIX Launch the Social Networking Initiative
STEP SEVEN Build Success One Day at a Time
STEP EIGHT Make It Personal—Get Customers to Love Your Business
STEP NINE Connect Your Business to the World
STEP TEN Keep Up with New Technologies and Thrive
Appendix Selling Custom-Built Social Networking to Management
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