10 Steps to Successful Social Networking for Business

STEP FIVE

Get the Organization Engaged and Connected

OVERVIEW

Getting people engaged in a social networking system

Planning for an appropriate level of consistent internal information exchange on developments and new features

Leveraging the power of social networking to gather and assimilate ongoing feedback from your user community

Now that you've successfully mapped the social networking system to a key business driver, you need to get your organization on board. Just because you adopt or build it, don't assume your constituents will clamor to use it. While many are early adopters, others are happier with the status quo. The way to help ease the transition and drive maximum adoption of the system is to prepare your entire team with early ...