STEP THREE

Choose the Right Technology

Steps 1 and 2 explored types and uses of social networking systems, including how companies use social networking for business results. This step offers a logical process for identifying business and functional requirements needed to choose the right solution for your organization. A key benefit of this step is a process to help make social networking technology decisions based on business and organizational needs.

Pathways to Connection

The ways that organizations connect to the social networking world vary widely. Some companies simply choose off-the-shelf ...

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