Index
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
A
About tab, 112–113,182
Account, settingup, 106–109
Ad performance report, 187
Advanced Setting tabs, 120–121
Advertising, 195–204
action plan, 204
Call-to-Action overlay, 201–203
charity use ofYouTube, 165
contests, 145–146
cost of traffic, 196
factors, campaign, 196–197
monetization options, 198
networks, 211–215
performance of traffic, 196–197
places for, 197–199
pre-roll, 200
in someone else’s videos, 198, 203–204
on someone else’s videos, 198
TrueView, ...
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