Chapter 17
Driving Results via Analytics
If your YouTube efforts don’t drive clear and compelling business results, then you’re wasting your time. Sure, there’s a place for generally building your brand and creating a reputation, but most people would agree that one of the following actions is a top priority:
Driving traffic to your website
Assisting in the sales process
Working to collect e-mail addresses
Generating advertising revenue
Whatever ...
Get YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
