Chapter 13

The Grand Opening of Your Shiny New YouTube Attraction

Last month, my wife and I and our three kids took a family trip to Disneyland in Anaheim and spent several days wandering the parks and having a great time together. It was the first time we had been there in eight years, so our anticipation was high.

As you might guess, I was assigned the fatherly duty of sitting down for three hours to reserve our seats for the Fantasmic Light Show while my family ran wild. Been there? So there I sat at the River Belle Terrace, pondering life, overeating, updating my Instagram and Facebook accounts, checking my e-mail, and thinking about this book. And, of course, repeating the statement, “Yeah, these seats are taken.”

Your YouTube Theme Park ...

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