Introduction
My goal is to take you through how you should approach analytics, and in this book we mainly use the application Yahoo! Web Analytics. You will become a true expert in this application by the end of this book. My philosophy is that you should focus on three different but equally important tasks. I have divided the book into three parts to reflect these broad tasks.
Part I, "Advanced Web Analytics Installation," consists of Chapters 1 through 5. The focus is on data collection.
True competitive advantage in web marketing comes from collecting the right data, but also, and no less important, from configuring your web analytics tool in such a way that you can derive insight from the data. Part I features detailed code examples that webmasters ...
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