Part I. Advanced Web Analytics Installation
Yahoo! Web Analytics uses a browser-based system to identify and track visitors through your website. It is able to pinpoint details about visitors, such as where they go and what they do while on your website. Part I of this book is intended to help you identify the successful elements of your web property. You will learn to assign costs to any type of marketing campaign, allowing you to measure return on your ad spending and other metrics. You will also learn how to add reporting dimensions to the predefined report structures for fantastic filtering and segmentation opportunities later.
Chapter 1: Getting Started
Chapter 2: Content and Advanced Conversion Tracking
Chapter 3: Enterprise Campaign Tracking ...
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