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Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights by Dennis R. Mortensen

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Chapter 5. Advanced Instrumentation

With the emergence of Web 2.0, rich Internet applications are becoming more the standard than the exception. Together with new web approaches come new marketing methodologies and the need to track the initial usage and impact of those. The ability to collect the data, which Yahoo! Web Analytics provides, is only half the story—the other half is choosing what to collect. Just because you can collect every single event and action on a dynamic page does not mean you should.

Chapter Contents

Tracking Custom Fields

Tracking Internal Searches

Instrumentation for Flash-Based Objects

Instrumentation for Ajax-Based Objects

Setting Up External Data Sources

Validating Your Code

Tracking Custom Fields

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