Tables
1.1 Worldwide Web Browser Usage Percentages (2008–2014)
2.1 Website Home Page Scrolling
3.1 Web Addresses for a Focused Crawl
4.1 Search Engine Ranking Factors
5.1 Competitive Intelligence Sources for Spirit Airlines
8.1 List-Based Sentiment Measures from Tom’s Reviews
8.2 Accuracy of Text Classification for Movie Reviews (Thumbs-Up or Thumbs-Down)
8.3 Random Forest Text Measurement Model Applied to Tom’s Movie Reviews
10.1 Most Frequently Visited Website Areas and Descriptions
C.1 Data Coding: E-mail or Spam?
C.2 ToutBay Begins: Website Data
C.3 Data Dictionary for Keyword Games: Dodgers versus Angels
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