Footnotes
Chapter 1
1 Opportunity Engineering draws off the principles of real options analysis (ROA), which is a method for valuing uncertain investments, but goes well beyond valuation to deliberately reconstruct investments to increase their value and contain risk.
Chapter 2
1 Yasmin Gharehmani, “What’s the Big Idea?” CFO, July 2006.
2 Scott Hensley, “Glaxo Swaps Antibiotic Project for Equity Stake in Affinium,” Wall Street Journal, February 26, 2003.
Chapter 3
1 The process is discussed in detail in the sister book to this, MarketBusters, by Rita Gunther McGrath and Ian C. MacMillan, Harvard Business School Press, 2005; and is also covered in reasonable depth in Chapter 10 of The Entrepreneurial Mindset, by McGrath and MacMillan, Harvard ...
Get Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
