Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk

1. Breaking the Go/No Go Vise Grip on Innovative Growth

This book is about extracting growing profits, sometimes big profits, from uncertainty while only marginally increasing business risk—by what we call Opportunity Engineering^®.

A day does not go by without someone in the business media waxing eloquent about the pace of change, the increasing turbulence of technology, or the massive pressures of global competition. Writers and broadcasters go on and on about the increasing uncertainty this brings about, and all this uncertainty is generally couched as threatening. This foreshadowing is astonishing when you consider that boundless opportunities for big-win investments can lurk within uncertainty—uncertain yes, but with huge upside potential ...