Table of Contents
1 Create and Connect Your Community
But What About Face-to-Face Connections?
Failure to Plan Is a Plan for Failure
2 Connect With and Expand Your Audience
Where Are Your Customers Hanging Out?
Association or Event Community
The Three-Day Show That Never Ends
3 Create Company-Wide Social Media Enthusiasm
Create Something They Can’t Live Without
Put an End to Common Objections Once and for All
“People Might Say Bad Things About Us”
“Our Industry Has Too Many Regulations and Legal Will Never Approve Social Media Use”
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