CONTENTS
How to get the most out of this book
SECTION 1 THE PRINCIPLES OF DECISION MAKING
1 Townsend’s rules of decision making
2 The McNamara Fallacy: The vital information that decision makers ignore
3 Using quantitative (hard) and qualitative (soft) data in decision making
4 Kreiner and Christensen: The Consequences Model
5 Tannenbaum and Schmidt: The decision-making spectrum
6 Rogers and Blenko: The RAPID Decision-Making Model
7 Cognitive mapping: Understanding how your colleagues think
8 Tacit knowledge and decision making
9 The Standard Decision-Making Model
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