Index
Symbols
% new visits, 205
1% rule, 68-69
effect on Internet sales processes, 69
“7 Biggest Fan Page Marketing Mistakes,” 226-227
80/20 rule (Pareto Principle), 114
80-20 thinkers, 76
A
accounts, business accounts, 136
ad burnout, 148-149
ad copy, editing, 166
ad copy formulas, 165-166
ad copy tests, 88
ad equivalency, 210
ad headlines, 166
ad image tests, 89
ad settings for fan acquisition, 163-164
ad systems, learning while determining viability, 64
administrators for pages and Groups, 116
ads. See also fan marketing
components in, 136-137
approval of ad, 139-140
approvals and disapprovals, 144
brainstorming targeted interests, 141
campaign name and budget, 142
destination, 137
images and ad copy, 138-139
names of ads, 143-144
pricing ...
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