5. How Not to Fall on Your Face: Six Mistakes That Block Facebook Profitability

Some businesses make immediate profits with Facebook. Others don’t and have no idea why. Some business owners assume that obstacles or lack of immediate profits mean Facebook will never work for them. It’s important to have realistic expectations and look at Facebook marketing as a step-by-step process. Depending on the Facebook strategy you choose, you may be obtaining and engaging fans for a few months before you see profits. And if you make money on an e-commerce website, you’ll have to get Facebook users from ads or fans from your fan page to go to your website before they’ll be able to buy.

I’ve found six common problems—fundamental mistakes both on Facebook ...

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