The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

NOTES

Foreword

1. Richard N. Foster, Innovation: The Attacker’s Advantage (New York: Summit Books, 1986); Vijay Govindarajan and Chris Trimble, 10 Rules for Strategic Innovators (Boston: Harvard Business School Press, 2005).

2. Clayton M. Christensen, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail (Boston: Harvard Business School Press, 1997).

3. Clayton M. Christensen, Scott Cook, and Taddy Hall, “Marketing Malpractice,” Harvard Business Review, November 2005.

4. Clayton M. Christensen, Scott D. Anthony, Gerald Berstell, and Denise Nitterhouse, “Finding the Right Job for Your Product,” MIT Sloan Management Review 48, no. 3 (2007): 38–47.

5. Clayton M. Christensen, “Continuous Casting Investments ...