CONTENTS
Foreword Reflections on Disruption
Introduction: Your Guide to Growth
1Â Â Â Â Â Precursors to Innovation
PART ONE: Identify Opportunities
2Â Â Â Â Â Identifying Nonconsumers
3Â Â Â Â Â Identifying Overshot Customers
4Â Â Â Â Â Identifying Jobs to Be Done
PART TWO: Formulate and Shape Ideas
5Â Â Â Â Â Developing Disruptive Ideas
6Â Â Â Â Â Assessing a Strategyâs Fit with a Pattern
PART THREE: Build the Business
7Â Â Â Â Â Mastering Emergent Strategies
8Â Â Â Â Â Assembling and Managing Project Teams
9Â Â Â Â Â Organizing to Innovate
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