FOREWORD
By Clayton M. Christensen
It has been more than ten years since I first published the findings from my research indicating that the very principles of good management could inhibit companies seeking to master disruptive change successfully. In industry after industry, my research has shown that simple, convenient, affordable innovations can disrupt and overwhelm even seemingly unassailable market leaders.
Over the last decade, my academic research has been augmented with the field work of Innosight, a consulting and executive training company I cofounded in 2000. I and my colleagues at Innosight have worked to help dozens of innovative companies and creative entrepreneurs maximize their ability to create booming ...
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