INDEX
A
Accessibility issues, basic considerations, 61
Accuracy, skeleton development, 64
Acme Professional Association, CPA ad hoc persona example, 171
Action plan
family planning phase, 14, 15f
G4K case study, 185–186, 186f, 210–211, 210f
Actors, as buzz generators, 101
Ad hoc personas
Acme Professional Association for CPA example, 171
conception phase
assumption assimilation, 33–37
and assumptions, 25–37
assumption sticky note exercise, 32–33
basic considerations, 39
categories/subcategories, 37
creation process, 20–21, 27–29
and data collection, 26
document review, 30–33
and empathetic focus, 37–39
goals, 28
“I Want” vs. “I Need”, 35–37
participant identification, 27–28
riskiness, 26–27
role ...
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