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Persona birth and maturation
What Is Birth and Maturation for Personas?
Step1. Prepare for Birth and Beyond
Create Your Communication Strategy
Keep Stakeholders “In the Know”
Evaluate Your Audiences and Determine Who Needs What Information
Birth Can Be a Private Event if Necessary
Be Realistic About Your Timing
Prepare the Core Persona Team for Their New Roles in Birth and Beyond
Transition Persona Core Team Members into Persona Wranglers
Assign a Wrangler for Each Persona
Agree on Which Persona Characteristics Must Be Protected
Introduce User-Centered Design, the Persona Method, and Your Persona Project
Communicate the Benefits of User-Centered Product Design
Communicate the Benefits of Using Personas ...