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The Essential Persona Lifecycle: Your Guide to Building and Using Personas by John Pruitt, Tamara Adlin

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CHAPTER 3

Persona family planning

WHAT IS FAMILY PLANNING FOR PERSONAS?

Family planning is the first phase in your persona process. It is the time when you will do some investigation and strategic thinking about your organization and its approach to user-centered design (UCD) and development. Your personas will not be introduced to the rest of your organization until the birth and maturation phase, ...

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