The CMO’s Periodic Table: A Renegade’s Guide to Marketing

Index

A

A/B testing, 23, 24

account-based marketing (ABM), 98

Adkins-Green, Sheryl, 89–92

agencies

changing, 135–140

as partners, 131–134

agility, 122, 150, 178

Akana, 263–266

Allen, Robert, 54

Allen Edmonds, 141–144

Allstate, 153–156

AMD (Advanced Micro Devices), 17–20

American Express, 201–206

AMN Healthcare, 25–28

Anderson, Stephanie, 55–58

Angelo, Loren, 200, 211–214

Aon, 63–66

Applbaum, Lee, 43–46

Apple Pay, 172

apps

Allstate, 156

Dunkin’ Donuts, 176, 177

Google Waze, 177

Macy’s, 173

Armstrong, Brandon, 176

Ash, Mary Kay, 90, 91

Ask, Julie, 178

Atchison, Shane, 38

Audi, 211–214

authenticity, 51, 122, 124

author’s blog/contact info, 289, 290

Autobiography of Benjamin Franklin, The, 206

automation, 95–98

awareness, 34

AXA, 135, 136, 137, ...