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The CMO’s Periodic Table: A Renegade’s Guide to Marketing by Drew Neisser

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V. Silicon Rally

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There’s not much left to say about the totality with which digital technology has swept through every corner of marketing...except that it’s just getting started. Think of where we were ten years ago when the big click-wheel 20GB iPods in our pockets were jaw-droppingly state of the art.

So I suppose all we can really do is hold on tight and brace for the next tidal wave of change, right?

Well, yes and no. We do need to do that—change is coming, it’s coming fast, and there’s no way to completely prepare for whatever lies ahead. But that’s not all we can do. We can also heed the advice of the marketers who are leveraging marketing ...

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