Marketing is about commerce, and commerce is about money.
Our success or failure as marketers can be measured by several metrics, but at some point we all have to answer to whether or not the tangible effects of our marketing have justified the cumulative investment of time and resources. From this fact, one might superficially conclude that the “almighty dollar” has to come before all else in every marketing decision we make.
This begs the question: Are marketing campaigns and having a higher purpose inherently at odds with one another?
And perhaps also the question: Why do you get out of bed and dive headfirst into the trenches ...