Contents
Introduction: Eight Keys to Ending Poverty
PART ONEOnly Business Can End Poverty
1 “The Poor Are Very Different from You and Me”
3 What Can Government and Philanthropy Do?
4 Why Business Is Best Equipped to Fight Global Poverty
PART TWOZero-Based Design and the Bottom Billions
5 What to Do Before You Launch Your Business
6 The Ruthless Pursuit of Affordability
7 Zero-Based Design in Practice: Low-Cost Drip Irrigation
9 Zero-Based Design in Practice: A Cautionary Tale
11 Zero-Based Design in Practice: Safe Drinking Water for Small Villages
12 Design for Delivery the Last 500 Feet
13 Building a Mission-Driven Global Business
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