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PART ONEOnly Business Can End Poverty

In these first four chapters, we’ll introduce you to your new customers and give you a bird’s-eye view of poverty as they experience it throughout the Global South. If your acquaintance with the poor is limited to what you’ve observed in one of the wealthy societies of Europe, North America, East Asia, or Australia, you’ll get a sense of how very different poverty is in most developing nations. You’ll learn why we believe poverty persists there and how the traditional approaches pursued by governments, the UN, nonprofit organizations, and philanthropists have failed to eradicate poverty during a six-decade ...

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