The Business Solution to Poverty

 

PART TWOZero-Based Design and the Bottom Billions

In the following nine chapters, we’ll demonstrate, in practical terms and with abundant examples, what we mean by zero-based design. We’ll show how you can put it into practice, step by step, in building a business that will help transform the lives of 100 million poor customers over the course of a decade, earning annual revenues of $10 billion and returning generous profits. We’ll focus on the core concepts of ruthless affordability, designing for the market and designing for scale, and delivery over the last 500 feet. Along the way, we’ll present three case studies to bring these concepts ...