Startup: An Insider's Guide to Launching and Running a Business

Index

Symbols and Numbers

80/20 rule, 133–134

A

actions, specific intention for, 36–37

active iteration, 43–46

agility

preserving, 54–55

vs. process, tension system, 139

always asking, 134–135

analysis, vs. quick decision-making, 140–141

attractive business, for selling, 166–167

B

basics win ball games, 27–28

bell curve, 153–155

big boss, 12–13

bootstrap mentality, of entrepreneurs, 19–21

bozo factor, 74–79

positional differentiation, 76–77

structural differentiation, 77–79

brand sacrifice, 128–129

business

defined, 7

entrepreneurs

bootstrap mentality of, 19–21

concentrated effort, 15–16

connecting ideas with customers, 5–6

defining business, 7

vs. employees, 8–9

guiding vision for, 17–19

impact on personal life, 21–26

intrinsic motivation ...