Core Lessons
Some things are universal. In life and in business, some things pass the test of time and seem to come up again and again as relevant and useful to know. Required knowledge.
Core Lessons is a collection of ideas on building a business—ideas that I see as universal. If this were a biology book, here is where the author would thoughtfully point out that all life requires water and energy to survive. This chapter will survey some universally relevant truths that you can apply to your business no matter whether you are in Silicon Valley, in Tokyo, or on Mars. This is also where you will find out some of the more painful details of how ...
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