images

Setting the Stage

As we get started on this business adventure together, I want to share with you what I mean when I use the word entrepreneur. The following definition sums it up succinctly:

An entrepreneur is a risk-taker who invests his time, energy, and/or capital to create a new product, process, or service that has resonance within a given community.

Let’s look at the implications of this idea.

Entrepreneurship and Resonance

Let’s flesh this out a bit. An entrepreneur needs to find a way to interact with people (preferably lots of people) in a way that resonates with them. This means that the product or service attracts their participation ...

Get Startup: An Insider's Guide to Launching and Running a Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.