Social Media and Public Relations: Eight New Practices for the PR Professional

Index

A

Ad Age Power150, 81

Advertising Value Equivalents (AVEs), 118

Ahatova, Bagila, 1

Air Force Response Chart, 77

Alltop, 81

Alterian, 85

Altimeter Group, 42

American Express, 108

analytics (website), 43-44. See also Relationship Analyzer

anticipating situations and responses, 79-80

The Archivist, 93

Armano, David, 47

assembling Core Team, 12-14

attitude, 137

Audience Profile, developing, 89-91

AVEs (Advertising Value Equivalents), 118

B

Baer, Jay, 63-65

Bailey Gardiner, 64

Ballard-Reisch, Deborah, 1

Barcelona Principles, 118

Bellamkonda, Shashi, 68, 69

benchmarks, 27

Best Buy, 152

best practices

for Change Agent, 142-144

for COMMS (Communications) Organizer, 66-69

for Internal Collaboration Generator, 34-35

for Master of the Metrics, 129 ...