O'Reilly logo

Social Media and Public Relations: Eight New Practices for the PR Professional by Deirdre K. Breakenridge

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6. New Practice #6: The Relationship Analyzer

In college, you learn how PR builds relationships with a company’s stakeholders to foster goodwill and to raise public confidence. Nurturing and leveraging relationships is a practice at the heart of the PR profession. When you graduate from school and you’re out in the business world, your skills are tested in a variety of situations—from the relationships you build within your own company to every audience segment connected to your organization. One of the most frequently talked about, and often tested, relationships is the PR person’s bond with the media. However, today’s media encompasses more than simply journalists. You must consider bloggers, which come in varying levels of influence, and your ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required