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Social Media and Public Relations: Eight New Practices for the PR Professional by Deirdre K. Breakenridge

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9. Using Your New PR Practices to Become an Influencer and Change Agent

Congratulations! You have successfully made it through your eight new PR practices. Diving into the eight practices, as you have learned going through the pages of this book, requires a new mindset on your part, as well as the people around you. You also must be flexible and open-minded with the peers who interact with you, from co-workers and industry colleagues to the customers with whom you engage in your peer-to peer-relationships. It’s your peers who can affect how each new practice is shaped, and how you share, collaborate, innovate, and build stronger bonds with them. Remember, being strategic in communications, especially in social media communications, involves having ...

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