Table of Contents
Chapter 2: Theoretical Foundation
Chapter 4: Phase I Findings: Why Is It Difficult to Sell Project Management to Senior Executives?
Chapter 5: Phase II Findings: Demographics and Practice
Chapter 6: Phase II Findings: How Do You Sell Project Management to Senior Executives?
What Do Very Successful Sellers Do?
What Do Unsuccessful Sellers Do?
What Are Senior Executives Looking For?
Chapter 7: Insights and Future Research Directions
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