Executive Summary
Why is it hard to get senior executives and practitioners on the same side regarding the value of project management? Why is it hard to “sell” project management to senior executives? These questions, and other related ones, continue to perplex both practitioners and academics alike. Anecdotal reports focus on identifying best practices and strategies for sellers of project management to “get their foot in the door” and secure “airtime” with busy executives. However, there have been no empirical studies conducted within project management on this topic.
In 1999, the Project Management Institute (PMI®), a professional association, identified the need to study the value of project management. This report represents the results ...
Get Selling Project Management to Senior Executives: Framing the Moves that Matter now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
