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Online Marketing to Investors by Daniel R. Valentine

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Index

Access to debt finance, increasing, 10

Activist investors, growth of, 11–12

Agency theory, 11

Alternative Investment Market (AIM), 5

Amazon, 59

Apple, 14

 

Berners-Lee, Tim, 59

BP, 38

Brilof, Abraham J., 15

Business model complexity, 13–14

Bye-side analysts, 27

 

Cadbury Report, 14

CalPERS, 11–12

Canadian Investor Relations Institute (CIRI), 2

Capitalism, 20

Cattles plc, misleading disclosures at, 87–89

Channel selection, 48–49

Chief executive officers (CEOs), 2, 11, 13, 28, 49

Chief financial officers (CFOs), 2, 6, 11, 13

Coca-Cola, 14

Communication

    channels, characteristics of, 39–40

    skills, 36

Companies Act of 1900, 61

Consumer marketing versus investor marketing, 32

Corporate Governance Paradigm (CGP), 29

Corporate reputation, ...

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