O'Reilly logo

Online Marketing to Investors by Daniel R. Valentine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 11

Using Traditional Online Channels

We will examine the main applications of traditional online media in investor relations (IR) below.

Online Annual Report

Despite many predictions of its decline, the annual report remains the single most important source of corporate information (ACCA, 2013) as Figure 11.1 illustrates, with 63 percent of investors surveyed regarding it as the most valuable input to the investment decision.

The annual report has been the dominant document of corporate performance for listed companies since the Companies Act of 1900.1 As the number of stocks in investment portfolios has grown, having a single source of information has become even more vital. Annual reports have also changed, with more qualitative content. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required