O'Reilly logo

Online Marketing to Investors by Daniel R. Valentine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 7

Crafting an Investment Thesis

Crafting the Corporate Strategy

The investor relations officer (IRO) has an important role in helping craft the corporate strategy and the corporate story, and then conveying strategy and story to investors and financial media.

Corporate strategy now represents the difference between success and failure. Prior to the competitive pressures of the 1970s, many organizations did not possess “strategies,” simply collections of different businesses and products. Many British businesses were hopelessly diversified; others were overfocused on single market niches.

The traumas of the 1970s saw the return to a more conservative style of management as the confident belief that markets would be ever-expanding evaporated. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required