Managing Enterprise Content: A Unified Content Strategy, Second Edition

Part 3: Performing a substantive audit: Determining business requirements

7 What does your customer really need?

8 Where does it really hurt?

9 Analyzing the content lifecycle

10 Performing a content audit

11 Envisioning your unified content strategy and lifecycle

Customers are the reason for your business’s existence, your products and services, and your content. You need to understand who your customers are and how well your content meets their needs.

Before content makes its way to your customers, many different hands help to produce it. As a result, there can be duplication of effort and stylistic disparities. By unifying content, you can enhance its usability and consistency, and save your company considerable time and money.

However, unified ...