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Managing Enterprise Content: A Unified Content Strategy, Second Edition by Charles Cooper, Ann Rockley

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Chapter 8. Where does it really hurt?

You’ve done your customer needs analysis and you probably have tons of ideas about how to address the needs, so you think you are good to go. Right? Wrong.

You can have the best ideas in the world and highly skilled people to follow them through, but if you don’t have a handle on how content is created, managed, and delivered in the organization, your project, and subsequently the content, may never make it out the door.

To build an effective, unified content strategy you need to understand your organization’s goals and needs. When implementing a unified content strategy, it’s good to start “where it really hurts.” Start in areas with the most pain, where processes and tools and technology are failing or ...

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