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Managing Enterprise Content: A Unified Content Strategy, Second Edition by Charles Cooper, Ann Rockley

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Chapter 10. Performing a content audit

Content is at the heart of a unified content strategy. Before you can model your content—and subsequently, unify it—you need to gain an intimate understanding of its nature and structure. During a content audit, you look at your organization’s content analytically and critically, which allows you to identify how effective the content is.

In addition, you analyze the content for opportunities for reuse. You look for similar and identical information, as well as for information that could be similar or identical, but is currently distinct. Once you see how your information is being used and reused, you can make decisions about how you might unify it.

This chapter describes what a content audit is and how to ...

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