Contents
Part One: The Why and the How of Innovation Games
Organizing and Using Innovation Games
Four Ways to Use Innovation Games
Innovation Games as a Market Research Technique
Whom Do I Ask? Market Segmentation
Questions, Data, Answers, and Actions
The Unique Benefits (and Drawbacks) of Qualitative Market Research
What Makes Innovation Games Special?
Selecting the Right Innovation Game
Degree of Open-Ended Exploration
Get Innovation Games: Creating Breakthrough Products Through Collaborative Play now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.