Innovation Games: Creating Breakthrough Products Through Collaborative Play

Acknowledgments

I am deeply indebted to all of my clients who have worked with me over the years and who are the true pioneers in having fun learning about their customers. Many of them (okay, all of them!) had to make the same leap of faith that I’m asking you to make in reading this book—actually playing Innovation Games with your customers. It is my great honor to work for them.

I am equally indebted to the generosity of the many reviewers from around the world who worked to help me write the best book possible. First and foremost is my wife, Jena, who among so many other wonderful things that she does, gets the credit for tempering my use of rhetorical questions. Where would I be without her?

Other reviewers who have been so very helpful ...