HBR Guide to Persuasive Presentations (HBR Guide Series)

Index

A  |  B  |  C  |  D  |  E

F  |  G  |  H  |  I  |  J

K  |  L  |  M  |  N  |  O

P  |  Q  |  R  |  S  |  T

U  |  V  |  W  |  Z

A

accessibility, 220

analytical appeal, 51–53

anecdotes, 85–87

animation, 151–152

appearance, 170

Atkinson, Cliff, 207

atmosphere, 169–170

audience

appealing to, 8

call to action for, 39–41

connecting with, 91–92, 215–218

creating value for, 4–5

cues from, 216

expectations of, 12

feedback from, 215–218

finding common ground with, 21–23

follow-up with, 219–221

knowing your, 15–17

power of the, 3–5

Q&A sessions with, 187–189

relationship building with, 205–209

remote, 165, 191–193, 195–201

resistance from, 33–35

segmentation, 7–9

of senior executives, 11–13

surveying, 104–105, 216–217

transforming, 19–20

authenticity, ...