Choose the Right Vehicle for Your Message
Now that you’ve carefully considered your audience’s needs and tailored your message and content accordingly, it’s time to determine how the people you’re addressing prefer to process information so you can select the best vehicle for reaching them. Just because you have something to communicate and a time slot to fill doesn’t mean a formal presentation with slides is the right choice. Some audiences—a group of analysts, for example—may find a thoughtfully written memo more persuasive. Others, such as young professionals, might prefer a video.
It’s your job to determine the best way to connect with your audience. Presentations aren’t limited to a single time or place anymore. They can be broadcasted, ...
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