Index
A
adoption thresholds 74–75, 76, 81
advertising
historical increase in 132
reach approach to 133
targeted 80, 138, 139 See also marketing
Airbnb service 46
Allen, Christopher 48
American Eagle Outfitters 41
American Express 120
anchoring 126
Apple products 122
associates 52
B
Bahrami, Bahador 92
Barabási, Albert-László 31, 48
basic friendship pattern 55
behavior
consistency of 118–119
social proof and 86–87
technology and 9–10
understanding 150
biases
confirmation bias 127
environmental cues and 125–126
habits related to 123–124
influenced by ...
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