7. How our brain influences us
We are not rational thinkers
The end of reductive thinking
Anyone who needs to capture people’s interest and attention needs to know how the brain works. Ever since the ancient Greeks, we have assumed that humans are rational, that we weigh the pros and cons in any given situation, and make rational choices based on the facts available to us. But we are now learning that this is not how the brain works.
We have spent the past few hundred years pulling things apart in order to understand how they work. This was based on the idea that we are rational, logical thinkers, and could figure out complex systems by finding all their components. In many areas of science, we have managed to pull apart all the components, yet ...
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