Google+ for Business: How Google's Social Network Changes Everything

Index

A

About page, 48–49

Add Photos option, 73

Add to Circles button, 57

administrators of business pages, 130

advantages of Google+, 1–2, 5–6

circles, 9

comparison with Facebook, Twitter, and LinkedIn, 8–10

ease of use, 6

future integration with other technology, 7–8

inclusivity, 6, 13

sharing culture, 11–12

ties to Google search, 6, 10–11

affiliate marketing, 94–95

Analytics (Google), integration with business pages, 132

Android, 7

AOL, 16

appreciating customers, 90

Armstrong, Lance, 89

artists, content strategy for, 87

Attention Getters circle, 59

attention of audience, valuing, 88–90

audience building, 99–100

“campfire,” 104

community, 102–104

concepts and ideas, sharing, 106

connections, 104–105

content, 105–106

continuity, 105

measuring ...