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Google+ for Business: How Google's Social Network Changes Everything by Chris Brogan

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7. A Simple Content Strategy

No matter what your primary business is, you are a publishing company in the new world of social media and social networks. You might be the owner of a small (but growing) restaurant chain in Milwaukee, Wisconsin, but if you aren’t posting pictures of your delicious custom burgers to your Facebook group, your Twitter feed, and your Google+ stream, you’re spending far too much money on advertising—or you have plenty of empty tables.

From the largest companies to the smallest, people realize the importance of creating interesting content that engages specific audiences via these social channels. Attend BlogHer even once, and you can see that the “mommy blogger” universe is being courted by the biggest companies out ...

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